Summary - High Tech

Stagnaro Strategic Marketing delivers creative marketing services to companies with leading-edge products that are endeavoring to define new high technology markets.

Unlike marketing firms who specialize in a single marketing function (PR, advertising, direct marketing,…), Stagnaro Strategic Marketing works with executives of technology companies to deliver the marketing core: The Analysis, The Messages, The Look, The Story which culminate in an Integrated Marketing Plan. Stagnaro then teams up with internal company resources and augments the team where necessary with a network of cost-effective marketing professionals to implement the marketing plan.

Typical Projects

High Tech companies engage Stagnaro Strategic Marketing for:

• (Re)Positioning
  
• Corporate Messaging
  
• Investor Pitch
  
• Communication Strategy
  
• Awareness Strategy
  
• Integrated Product/Company Launch
  
• Integrated Marketing Plan
  
• Program Audit
  
• Budget Allocation Analysis
  

Principal

Jennifer Stagnaro is founder and principal of Stagnaro Strategic Marketing’s high technology practice. Jennifer brings a successful track record in creating new markets, and establishing leadership positions for companies in those new markets. A serial entrepreneur, Jennifer has held sales and marketing roles in several high technology companies from the seed stage to post IPO.

Prior to founding her own firm, Jennifer was Chief Marketing Officer of CopperCom, where she led the creation of the Voice over DSL market, and successfully positioned the company as the leader in this nascent market. Prior to CopperCom, Jennifer created the Investor Relations function for Madge Networks at their IPO and through two acquisitions. Stagnaro spent several years marketing and selling enterprise software for Red Brick Systems, Oracle, and Information Resources. Jennifer began her career at Procter & Gamble. She holds an AB in Computer Science from Harvard University.